07.01.22 (MP3): How to Not Miss the Point (Now, for Something Completely Different!) - Gearhead PR-Doer Tips for Seeing BS in News, Ads & Public Relations, w/Developing Awareness, Hazards of Devices & Tools & Social Media, +Personal Risks of Bad Messaging

Try on this episode for a two-hour dissertation on how to get what's up (and not be fooled by the info snobs, liars and malcreators in the media).  We've got what's said versus what's meant (and what words mean), how to avoid a legacy of idiocy (Tide Pods & eye shots?), drilling down to what's real and what's fake, why bad PR is just bad PR, emotive hooks (what are they good for - absolutely nuthin'!), and how to read messaging tools and channels for their sincere selves.

Not every day does the Gearhead Consultancy take off its off-roading, road-racing, tin-bending and break-fixing hats to don the professional public-relations fedora, but the time was right - let's be a savvy message consumer.